Tips to Attract People to Your HOA Board
If you’re finding it difficult to encourage homeowners in your HOA or Condo to volunteer for positions on the Board, don’t worry, there are ways to make it easier. By providing a system and support that makes the role less tedious, time-consuming and frustrating, you can not only attract new board members but also make it an appealing role for yourself. Here are several tips to get started:
1. Provide Orientation and Training
When new board members join the team, provide them with an orientation packet. This welcome packet should include an overview of the duties and responsibilities of being a board member, as well as contact information for other board members and key staff. It’s important that all new board members feel supported from day one. In addition, schedule a training session for all new board members so they can hit the ground running. This will show them that you are invested in their success and that you value their time and energy.
2. Delegate Tasks
As a board member, it’s important that you delegate tasks. Yes, you may be passionate about a certain issue facing your community, but that doesn’t mean you have to handle everything yourself. By delegating tasks, you will be able to focus on the bigger picture while still getting things done. Not only will this help with burnout, but it will also show potential board members that they won’t be expected to do everything themselves—which is often a deterrent for people considering becoming a board member.
3. Foster a Positive Environment
It’s important that you foster a positive environment within your HOA or condo community—both online and offline. This positive environment will not only attract new residents, but it will also encourage current residents to get more involved in their community by volunteering for the Board or joining a committee. You can foster a positive environment by promoting community events and activities, as well as by encouraging open communication between residents and the Board. One way to do this is by starting a monthly “town hall” meeting where residents can voice their concerns or suggestions directly to the Board in an informal setting.
4. Offer Incentives
While serving on the Board should be its own reward, sometimes people need extra motivation—especially if they’re already feeling overwhelmed by their current responsibilities. One way to attract new board members (and keep current ones) is by offering incentives, such as free parking or access to exclusive amenities in the community (e.g., pools, tennis courts). You could also offer discounts at local businesses or waived fees for late payments/fines. Whatever incentives you decide to offer, make sure they are something that would be appealing to your target audience.
5. Make Time for Self-Care
It’s important that you take care of yourself first so that you can be effective in taking care of your community. If you’re burned out, chances are potential board members will be able to see that—and they won’t want to sign up for something that seems like more work than it’s worth. Be sure to take some time for yourself every day, even if it’s just 10-15 minutes, so that you can recharge and come back feeling refreshed and ready to tackle whatever challenges come your way.